Marketing Analysis Tools for Business

Marketing Analysis Tools for Business Todays world all businesses around the world become intense competition. Companies have to find their own strongest strategies by using effective marketing tools in order to survive in the business competition. By doing that, there are many marketing tools such as SWOT analysis, PEST analysis, BCG matrix, 4P s, Porters five forces, etc. The main purpose of using these is to help the companies create and enhance their strategies so that their business performance will be improved. On this assessment, it will illustrate SWOT analysis and PEST analysis which give an understanding how they work through the business companies. To begin with SWOT analysis, it is one of the most important marketing tools that is used for analysing the business situations and strategic plannings. It is also useful for determining the new strategies by analysing the internal and external factors (Bartolomei, 2010). This strategy is beneficial for various organisations or businesses. Besides, SWOT analysis is divided into two categories which are examining on the both internal and external factors. Internal factors consist of strengths (S) and weaknesses (W), while external factors comprise opportunities (O) and threats (T) (Novicevic, Harvey, Autry and Bond lll, 2004). Thus, SWOT analysis plays a crucial key in the companies strategies to succeed. There are many examples that support conducting SWOT analysis with the companies. To begin with the first example, Zahorsky (n.d.) claimed that there are plenty of businesses have capability to aware of their inner-performance while the outer-performance are not well enough. Hence, SWOT analysis is very useful for them to examine their companies especially for small businesses. In addition, it is effective to look for the companies growth, comprehend their structure, and improve the competitive marketing and advertising. The second example is Vanichakul (2004), who is the lecturer in Thailands university, explained that SWOT analysis could be used to create the strategic planning and analyse the current situation in order that the organisations would minimise the weaknesses and threats whereas they would maximise the strengths and opportunities. However, he also gave an example that in Thailand the majority of organisations especially schools and universities applied SWOT analysis to not only create their new strategic planning but also determine their performance so as to improve their organisations consecutively. The third example is about Mcdonalds case study (The Time 100, 2009). It was discussed about SWOT analysis which could be used for multiplying the opportunities in strategic business marketing because of the different demands of each customer. Another thing, of which the companies should do, was the regular customers record. Furthermore, the strengths and weaknesses of Mcdonald were referred to brand loyalty, serving time, tastes, convenient food and the quality of food. While the opportunities and threats were referred to its competitors, target groups, menu and facilities. The fourth example is Tasmeen (2009) provided the case study of Ford by conducting SWOT analysis and considering the internal and external environment factors which influenced on Ford s performance. Additionally, the Interpublic Group of Companies was scrutinised the structure, procedures, histories and products by using SWOT analysis so as to enhance its strategic plannings (Aarkstore, 2010). Moreover, The Ashley Furniture Industries was also examined by SWOT analysis. Following this, the result of it included the history, employees, main competitors, essential product and services (Companiesandmarkets, 2010). However, there are several advantages and disadvantages for this marketing tool. Firstly, SWOT analysis is useful for businesses because of increasing the strengths of companies and reducing the weaknesses of companies. Furthermore, the analysis of opportunities and threats is to analyse the external factors, which the companies sometimes cannot control. From these reasons, SWOT analysis will enhance the image of companies and lead to the effective business performance. Secondly, SWOT analysis will help the companies to create new strategies. Due to a better business performance, the companies should aware of their weak points and build their own strong points so as to have their efficient future plans. It is certainly true that SWOT analysis is easy to adapt with a variety of situations such as selection, prioritizing important orders, facing to the unexpected problems, analysis the cause and effect of problems, generating the new project, enhancing the work effectiveness and creati ng the acquisition of knowledge. Besides, Bartolomei s article (2010) supported that the benefits of SWOT analysis are to provide and help the companies to forecast the causes and effects more explicitly. On the other hand, there are some arguments that against the advantages. For instance, there are many misunderstanding of SWOT analysis which causes problems about the quality of information such as skills, experiences, and the researchers. Another example is SWOT analysis should be repeated doing intermittently in order to examine the changes of situations and factors. Moreover, people who take responsibility for SWOT analysis could not have the bias due to avoiding the distorted information. (Novicevic, Harvey, Autry and Bond III, 2004) This part is going to discuss about PEST analysis, which is one of the marketing tools. Companies or organisations use this tool to analyse the external factors including political (P), economic (E), social (S) and technological (T) factors that are difficult to control. However, it also has impacts on the organisational or business performance. In addition, according to Haughey s thinking (n.d.), PEST analysis is the significant part of conducting a strategic planning of project. Firstly it will analyse political factors such as tax rate, labour laws, law enforcement, trade policy and charging fee as well as the certain situation of politics. Secondly, for economic factors, it will consider economic crisis, economic growth, interest rates, exchange rates, inflation and deflation. Thirdly, in term of social factors, it will pay attention to the social value, the social aspects, cultures, believes and medical cares, population growth, longer life period, unemployed rate, crime rate an d safety. Finally, the last factor, which is about technologies, will illustrate conducting Research and Development (RD), mechanization or industrialization, the development of technological motivations and the technological changes. There is an example that conducting PEST analysis with a company, which is one of the tourism industries in the UK, namely Simply Travel. According to the article, PEST analysis was influenced on the customers needs (123HelpMe, 2011). Another example is UNISON, which is the biggest public sector trade union in the UK, conducts PEST analysis in order to reach the demand of its staff and determination. Following the article, it is clearly revealed that the Migrant Workers Participation Project had a good impact on the alien employees outside Britain by using PEST analysis (The Times 100, 2010). Nevertheless, there are many benefits if the companies use PEST analysis. For instance, the companies will be aware of the extensive firm s factors. Not only does it motivate the firms to improve their strategic planning, but the firms also are cautious their risks if they need to gain more profit as well. Besides, the companies will be indicated their opportunities so that they will enhance their effective performances. Despite the fact that PEST analysis will help the companies to understand and create the up-to-date marketing strategic planning, it also has some limitations that affect its actions. For example, the dramatic change in the competitive market leads to the difficult companies situation in the future. Having a lot of information might be problem for finding the real useful information. Many people believe that PEST analysis uses for analysing the macro external environment and it is associated with others components such as their own companies, businesses and competitors (CMI, 2005). To conclude, it is obviously true that every marketing tool has not only many advantages but also many disadvantages. However, it is better to use SWOT analysis simultaneously because PEST analysis can be shown only the external factors. Therefore, SWOT analysis will be covered the internal factors analysis. Additionally, there are some suggestions that the companies should use other tools such as PRIMO-F analysis, Porters five forces in the same time (Morrison, 2010). Although, using both of PEST and SWOT analysis are beneficial, the companies should updated their information in order to avoid obsolete information. Consequently, the companies will be able to understand their performance, improve their strategic planning and compete with their other competitors.

How Indian Cinema Evolved over the Years Essay

A hundred years ago on this date, India’s first film Raja Harishchandra was released. Over the past hundred years, our cinema and its facets have evolved and how!! The hero From mooch to macho From a bulky mustached Raj Kapoor in the 40s to a six-pack flaunting, butt-baring John Abraham now, the Bollywood hero has had quite a makeover. The 50s was the era of method-acting with the likes of Dilip Kumar, while in the 60s, Rajesh Khanna and Dev Anand epitomised romance on screen. After Khanna’s guru kurtas and fluffy hairtop, Amitabh Bachchan brought the angry young man into the picture in the 70s and 80s with Zanjeer, Deewar and Agneepath, also bringing to the fore, bell bottoms and side burns. The 90s was the time of the lover boys Shah Rukh Khan, Aamir Khan and Salman Khan dancing in exotic foreign locales. Now, the Bollywood hero is not restricted by genre or style and fits into every mould. He is a looker, chocolatey, experimental and total paisa vasool, read Ranbir Kapoor and Imran Khan. The heroine From feeble to fabulous In the early decades, the heroine in Indian cinema had only one objective in life, that of being a sati-savitri, who never looked beyond her family and husband. The kitchen was her cocoon, and she epitomised all things good. Through the 1940s, 50s and 60s, heroines such as Mala Sinha, Meena Kumari, Madhubala, Nanda and Asha Parekh ruled these roles. It was only in the 80s and 90s that she evolved as a strong character (Rekha in Khoon Bhari Mang, 1988), (Meenakshi Sheshadri in Damini, 1993). While in the early 2000s, she was still the demure girl, she managed to live her life on her terms like Rani Mukerji in Kabhie Alvida Naa Kehna. And the heroine today is the sexy, uber cool woman who cares for little more than her own life. Way to go girl! The villain From scary to suave From the usual lot of wicked village zamindars, smugglers, murderers, rapists, dacoits and terrorists, the larger-than-life Bollywood villains have become rare in new age cinema. Thus the traditional villain, Loin, Shakal, Mogambo, Dr Dang and Badman, has died a natural death. The wigged, cigar-smoking avatars played by the likes of Pran, Prem Chopra, Amrish Puri, have made way for smart and sometimes more-adorable-than-the-hero kind of villains. Exhibit A- Saif Ali Khan (Omkara) and Shah Rukh Khan (Don). No lines are drawn now and black characters have became grey with lead actors playing antagonists in films, almost replacing the dedicated villains. This marked the end of ever reverberating iconic one liners like â€Å"Kitne aadmi the?† and â€Å"Saara sheher mujhe Loin ke naam se jaanta hain.† The maa Rona-dhona to supercool From the God fearing and homely mum to a party freak, mothers in Bollywood have come a long way since 1930s. While Nargis in Mother India (1957) played a mother who went through hardships and struggled to bring up her offsprings, Nirupa Roy in the 70s became synonymous with white saris and a melancholic look. Then came Reema Lagoo, with her bindi and sindoor, an ideal middle class Indian mother in Qayamat Se Qayamat Tak (1988) and Maine Pyar Kiya (1989), who tried to be a friend to her son. But now, mothers are the uber cool women who are ready to accept even same-sex couples, case in point, Kirron Kher in Dostana (2008). And now there are mom who drink and dance at weddings, ala Dolly Walia in Vicky Donor (2012). The item girl Taboo to must-haves The dancing girl evolved from the Cabaret seductress, the free-spirited banjaran, the sensuous courtesan to dancing temptresses in half-saris. In the 40s and 50s, Cuckoo Moray, hotted up the screen with her innocent charm. The 50s saw Vyjayanthimala woo the audience in songs such as Chad Gayo Papi Bichua in Madhumati (1958) in ghagra cholis, and junk silver jewellery. Helen ruled the 60s and 70s, emerging in a bold avatar with dramatic ensembles. The 80s saw the trend of heroines appear in item numbers with Zeenat Aman in Qurbani (1980). Madhuri Dixit’s Choli Ke Peeche Kya Hai became the ultimate tease in the 90s. The item girls of 2000s are sexy, not afraid to show skin and love to play hard to get, be it Malaika Arora Khan in a mid-riff baring choli dancing atop a train or Katrina in Sheila Ki Jawani. The comedian Funny face to frontman The comedian in the 40s, was the fat man with funny facial expressions, whose mere presence made audiences laugh. In the 1950s, the lean Johnny Walker broke that trend and managed to win hearts with his slapstick humour. Kishore Kumar, essentially a singer, redefined comedy by using his songs like Meri Pyari Bindu (Padosan 1968) as elements of fun in films. But it was Mehmood, with his fringed hair and impeccable dialogue delivery who became the king of comedy in the 1970s. The next big thing in comedy was Johnny Lever, who left audiences in splits with his body language and dialogues in films like Raja Hindustani (1996) and Dulhe Raja (1998). Now, it’s the heroes — Akshay Kumar (Hera Pheri), Ajay Devgn (Golmaal) who are doubling as comedians. The friend Sidekick to the right-hand man The side kick or hero’s best friend, every Bollywood film has had one. The role could be that of a fun buddy who provides comic relief to the film or that one jigari dost who stays with the hero through thick and thin (in other words, fights for the hero and often dies in the end). From the days of Mukri and Mehmood, who played the hero’s good friend in the 1950s and 60s to the current time where actors like Arshad Warsi and Sharman Joshi play as powerful characters as the hero himself, this portrayal has had a sea change. Mehmood in Humjoli (1970), for instance, played a sidekick who brought the house down with his antics, but Arshad Warsi in the Munnabhai series (2003/06) played the ideal Robin to Sanjay Dutt’s Batman, and got some of the best lines in the films. The romance Touch-me-not to pre-marital sex Romance in Bollywood turned from bold to coy and back to racy and bold. The silent film, ‘A Throw of Dice’ (1929) saw actor Seeta Devi kiss actor Charu Roy. Post-independence, in the 1940s, romance became conservative. The Cinematograph Act in 1952, called kissing on screen indecent and romance became associated with clasping hand and staring into each other’s eyes. Kissing was shown with two flowers coming together or honey bees sucking nectar from flowers. 1970s was Raj Kapoor’s era that brought a passion back to romance with movies such as Bobby (1973), Satyam Shivam Sundaram (1978). It was the 90s that romance took a pure and sweet form the two blockbuster hits Hum Aapke Hain Kaun (1994) Dilwale Duhaniya Le Jayenge (1995). Now, in the 2000s, pre-marital sex shown in films like Salaam Namaste (2005) and Rockstar (2011), is considered cool. The music Melodies to racy tracks The 1930 and 40s, were defined by nasal renditions by the likes of KL Saigal (Jab Dil Hi Tooth Gaya, Shahjahan, 1946) and Noorjehan. The 50s were all about soul-soothing melodies. Songs like it Pyaar Huya Ekraar Huya (Shree 420 1952) or Jaane Woh Kaise Log The (Pyaasa 1957) became epics. However, it was R D Burman, who single-handedly changed the course of Bollywood film music, and introduced westernised tunes in songs in the 60s. While 70s remained the decade of a mix of soft and fast numbers, the 80s turned Bollywood music on its head, as Bappi Lahiri brought in disco music. Disco Dancer (1982) marked the beginning of a range of high-on-noise, low-on-lyrics songs. The 1990s churned out several hugely forgettable numbers, except for musical hits like 1942 a Love Story (1994), Saajan (1991). The 2000s have been the decade of experimenting – thus Sonu Nigam and Yo Yo Honey Singh both find place in the same film. The dialogues Melodrama to quirky Power-packed dialogues get the maximum seetis from the audience, and why not. A film is often remembered for its iconic dialogues. Kaun kambakth bardasht karne ke liye peeta hai, from Devdas that’s a favourite even with the ‘daarubaaz’ of today. However, dialogues like Kitne aadmi the, and â€Å"Kuttey main tera khoon pi jaunga† from Sholay, â€Å"Pushpa, I hate tears† from Amar Prem and â€Å"Mere paas maa hai† from Deewar; have gone on to become epic. In the 1990s, heroes impressed their lady love with dialogues. Thus came, â€Å"I love you Kkk†¦ Kiran† (Darr), â€Å"Bade bade shehron mein aisi chhoti chhoti baatein hoti rehti hain.† (DDLJ 1995). In 2000, quirky dialogues such as, Main apni favourite hoon (Jab We Met), Picture Abhi Baki Hai Dost (Om Shanti Om) are the big hits among film buffs.

The Incredible Details About Toefl Ibt Essay Topics That People Do Not Know About

The Incredible Details About Toefl Ibt Essay Topics That People Do Not Know About New Step by Step Roadmap for Toefl Ibt Essay Topics You don't need to buy a Sample essay, as it's entirely free. Learn all the suggestions you need to understand as a way to ace TOEFL Writing! Each sample TOEFL Writing topic is followed by means of a sample essay in addition to an in-depth score explanation, which is helpful for studiers. It's possible to obtain just about any Sample essay online for unique subjects. Below are a few of the top rated unofficial prep resources out there. In some instances, companies supply you with just a part of a Sample essay. Best excellent businesses do not usually supply you with a complete Sample essay. What's Really Happening with Toefl Ibt Essay Topics If people move to some other nation, a number of them decide to adhere to the customs of the new nation. Some people today spend their entire lives in 1 place. They prefer to spend their free time outdoors. They think that your community would be a good place to locate the university. Second, The passage states that. Somebody's childhood years (the time from birth to twelve decades of age) are the most significant years of an individual's life. Hearsay, Lies and Toefl Ibt Essay Topics The absolute most important part of a job is the money someone earns. Well, in this instance, remember the reasons you started searching for a budget on-line essay delivering platform in the very first location. Possessing a group of individuals attack a project provides several benefits. Duolingo is a favorite free language-learning website. Compare the benefits of having friends that are different from you with the benefits of having friends that are very similar to you. Explore the benefits and disadvantages of this. Explore the benefits of each. Compare the benefits of both of these distinct methods of learning about life. The Secret to Toefl Ibt Essay Topics Use reasons and specific examples to back up your answer. Use certain reasons and examples to back up your answer. Use particular reasons and examples to back up your opinion. Use reasons and specific examples to back up your opinion. You may also decide to only practice the independent undertaking, if that's what you need to concentrate on. You should give reasons that support your choice. So why don't you use that time for a different paragraph! Give certain reasons and examples to back up your opinion. Things You Should Know About Toefl Ibt Essay Topics You are likely to be offered an essay on nearly every subject for a specific price. You may acquire an idea for a starting point in your essay. The other few volumes only contain the essay rubrics with no advice about how to answer the particular essay prompt given. One of the most difficult sections to prep for on the TOEFL may be the essay. It can likewise be helpful to review other TOEFL writing samples to receive a better idea about what an amazing TOEFL essay appears like. Ultimately, it's possible to also practice writing about topics that don't have anything to do with the TOEFL. Sample answers for both tasks are included so that you may acquire an idea about what a great essay appears like. Also, an expected client might use matter from this kind of essay. There are two or three different means by which you might structure an essay like, but the simplest one could possibly be the very best. There'll be four recorded texts, monologues and conversations by an array of native speakers, and you'll have to compose your answers to a succession of questions. When folks succeed in life, it's because of hard work. Some people think that the best method of learning about life is by listening to the help of family members and friends. Other people would rather eat out. They prefer to travel alone. Describe a custom from your country which you would like people from different countries to adopt. Other people believe that friends are the most significant influence on young adults. Other people think that young children should spend the majority of their time playing. Other people decide to spend time with a huge number of friends. When it's from the view of being a true mentor and the way to be a better mentor or from the view of being a mentee and the way to discover and engage mentors, I have talks that address various angles of mentoring. Participating in a group procedure can be exceedingly rewarding for members of the group. Compare both of these approaches to life. Later on, students might have the option of studying at house by utilizing technology like computers or television or of studying at traditional schools. Other people believe that it is always preferable to have a teacher. Compare both of these attitudes.

A Comparison between Islam and Christianity - 1007 Words

Islam and Christianity Everybody has his or her own level of importance when it comes to religion and its meaning. Some people see religion as a reason for being, while others might use their religion as a way to remain connected to home, or even blame it for every horrible act between humans. When first looking at the Islamic faith and the Christian faith they may seem very different from each other but when we take a closer look at them and compare them we can find a lot of very important similarities between the two religions. When doing research for this assignment I came across many articles which right from the start I was able to tell were going to be one sided, depending on the authors beliefs, and not very helpful to me.†¦show more content†¦Since both religions teach us to love and not discriminate or hate, if we follow these teachings and love our neighbors, grieves and differences should be overcome (Gillum, 2010). Because in Poland there aren’t many Muslims, when I was growing up as far as I’m concerned I never had a chance to learn about an Islamic religion or anything that had to do with it really. The first time I can remember ever hearing about it was when I was watching the news in Poland, right after the twin towers were attacked. At first I remember thinking I was watching a really good movie because it was one of a very few times my whole family was watching the TV, which didn’t happen too often. Once I realized everything was real and they showed the people responsible for killing so many innocent people, I found it very hard to believe that it was all done in the name of God; regardless of what their religion was. It wasn’t until I lived in the United States for a few years that I started to get a better understanding about what happened September 11th, who was responsible for it, and how the Muslims were suffering from it and being blamed when Islam is and always has been a peaceful and merciful religion. As I learned more about the Islamic faith and their believes I was realizing how very similar Islamic faith is to Christian faith and began questioning why those two religions are even separatedShow MoreRelatedComparison between Christianity and Islam919 Words   |  4 Pagesin the comparison of Islam and Christianity. Christianity and Islam have some similar beliefs. For instance, we both believe that there is one God who made and created the universe and is the one supreme ruler above all else. We agree that he is the source of all that is moral and just, and that he has final say in our afterlife. Even though we have some common beliefs there are many things that we disagree on. 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